春风拂面,万物更新。4月13日晚,被誉为啤酒中流淌着高贵血统的摩纳哥啤酒在成都太古里举行了发布仪式,这是摩纳哥啤酒正式引入亚洲的首秀。现场近百位嘉宾莅临“The Abbaye”参与此次发布会,愉悦地品鉴了包括纯味、白啤和果味在内的多种不同特色的摩纳哥高端啤酒。
On the evening of April 13th, in a season that everything is fresh and new, Monaco beer by Brasserie De Monaco honored as the aristocrat in beer held the release conference in Taiguli, Chengdu, Sichuan Province, China, which is the first show of it formally entering the Asian market. Nearly one hundred guests were invited to present the conference of “The Abbaye”, where they enjoyed themselves in tasting the luxury beer with different flavors, including pure beer, wheat beer and fruits beer.
摩纳哥位于法国南部著名的薰衣草产区,地中海的风时刻轻抚着这座世界名都,滋养着它成为众人向往的旅游胜地。著名的世界一级方程式赛车比赛、游艇业、博彩业、足球和高端房地产业闻名于世。若是游览当地,摩纳哥啤酒厂,也是你必不可少的旅游目的地,就像它生产的啤酒一样,香醇,畅爽,令人回味无穷!
Located in the famous lavender planting area in southern France, caressed and nourished by the wind from the Mediterranean, Monaco is a tourist resort attracting people from all over the world, with a high reputation for FIA Formula 1 World Championship, yachting, gaming, football and high-end real estate industry. If you have a visit to Monaco, be sure not to miss Brasserie De Monaco, a mellow, refreshing and amazing place, just like the beer it produces!
摩纳哥啤酒从原料、酿造工艺、配方比例、质检标准等方面都精益求精,这是摩纳哥啤酒成为高端品牌的先决条件;而醇厚的口感、精致的包装与摩纳哥啤酒高端的产品定位相得益彰,是身份的象征。一瓶爽口鲜美的啤酒可以为你带来完美的味觉享受与更多的喜悦心情!
Monaco beer has been constantly perfecting its skill from such aspects as raw materials selection, brewing process, formula and quality control, laying the foundations for becoming a premium brand; in addition, mellow taste and exquisite packaging complement each other with market positioning, making it a symbol of identity. A bottle of refreshing beer will bring you enjoyment both in taste and mind!
“引进摩纳哥啤酒这一高端啤酒品牌进入中国,是非常富有意义的挑战。”亿万·皮耶·洛斯特先生说完后又深情的表达说:“摩纳哥的生活方式和现今繁荣的中国城市生活具有非常强的契合度,也正如当下繁荣富强的中国人在追求的生活方式。”
“It’s meaningful to introduce luxury beer brand into China through our Monaco beer,” said Yvan-Pierre Roussette. “Monaco’s life style is very appropriate for Chinese citizens, in line with what they are pursuing when the country has become prosperous and strong,” he added, with deep feeling.
对于高端消费者而言,高品质的生活除了产品的优秀品质以外,还有品牌带来的精神价值。而摩纳哥啤酒所带来的,恰恰是一种高贵、优雅贵族气质和睿智自信的生活方式,将结合它本身具有的高端品质,逐步进驻各个高端市场以配合其高端的定位。
What the high-end consumers pursue in their lives is not only the excellent quality of products, but the spiritual value brought by the products. That’s the very thing Monaco beer conveys—an elegant and confident way of life. Based on high quality, Monaco beer will be gradually available in various high-end markets according to its positioning.